Darlington Raceway Welcomes Airbnb As Official Track Partner
by Press Release May 12, 2026 0 commentsDARLINGTON, S.C. – Today, Darlington Raceway announced Airbnb has become an official track partner for the 2027 NASCAR season. This first-of-its-kind partnership for Airbnb names the brand as the Official Lodging Partner of Darlington Raceway.
Airbnb will be the Official Lodging Partner for five racetracks, including Darlington Raceway, Martinsville Speedway, and Talladega Superspeedway of NASCAR and Bristol Motor Speedway and North Wilkesboro Speedway of Speedway Motorsports. The official announcement was made at the South Carolina State Capitol in Columbia, alongside Darlington Raceway leadership and South Carolina elected officials.
“Darlington Raceway is a place where tradition, competition, and community all come together in a way you can’t find anywhere else,” said Josh Harris, Darlington Raceway President. “This partnership with Airbnb will help fans stay close and fully immerse them in the amazing culture that defines the Pee Dee region. It will also create meaningful opportunities for our local community to welcome those fans and be a part of what makes this track so special.”
During the 2027 NASCAR season, Airbnb listings will be displayed directly into the websites of Bristol Motor Speedway, Darlington Raceway, Martinsville Speedway, North Wilkesboro Speedway, and Talladega Superspeedway, giving fans a streamlined way to book accommodations close to the track, especially for families and groups traveling together.
“Big events have been part of Airbnb’s DNA since day one, and there are few events more deeply woven into the fabric of American communities than NASCAR,” said Adam Alfandary, Head of East Coast Business, Airbnb. “The racetracks in this partnership sit in towns where hotel rooms are scarce but the welcome runs deep, especially places like Darlington, Talladega, and North Wilkesboro, where neighbors have been opening their doors to race fans for generations. This partnership puts locals at the front of the pack and helps communities that make race weekends possible share directly in the economic opportunity it creates.”
Tickets for the Cook Out Southern 500 race weekend are available for purchase via phone at 866-459-7223 or online at darlingtonraceway.com.
Stay connected to Darlington Raceway on Facebook, Instagram, Twitter and the NASCAR Tracks App.
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.
About Darlington Raceway
Darlington Raceway, nicknamed The Lady in Black and the Track Too Tough To Tame, annually hosts two NASCAR Cup Series race weekends, along with the NASCAR O’Reilly Auto Parts Series and/or NASCAR CRAFTSMAN Truck Series. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR’s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500®. For more information about Darlington Raceway, visit darlingtonraceway.com. Stay connected to Darlington Raceway on Facebook, Instagram, Twitter and the NASCAR Tracks App.
Source: Darlington Raceway
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