NASCAR Expands International Reach To Nearly 200 Countries And Territories

NASCAR Expands International Reach To Nearly 200 Countries And Territories

by February 13, 2021 0 comments

DAYTONA BEACH, Fla. – When the engines rev for the 63rd running of the DAYTONA 500, more fans than ever across the globe can experience the sights, sounds and action of NASCAR.

NASCAR, along with broadcast agency partner IMG, has made NASCAR content available to nearly 200 countries and territories in over 25 languages for a household reach of over 500 million to start 2021. This reach represents a high-water mark for the sport.

“NASCAR is a strong global brand, and we take great pride in growing the sport to every corner of the world,” said Nick Skipper, NASCAR senior director, media strategy. “It’s a pleasure working with best-in-class partner IMG to deliver NASCAR entertainment to new and existing audiences internationally.”

Live NASCAR races can be seen in some of the largest countries in the world, including China, India, Brazil and Russia. Additionally, live broadcast coverage reaches key markets across the Americas and Europe, such as Canada, Mexico, the United Kingdom, Germany, France, Italy and Spain.

NASCAR has forged partnerships with some of the biggest broadcasters in the world, including China’s Tencent, Discovery in India, Sweden’s Viasat, TSN in Canada and ESPN in Latin America.

This season marks the second year of NASCAR’s partnership with Tencent, which will air nine NASCAR Cup Series races live, including the DAYTONA 500.

In addition to live racing, the NASCAR International Production group delivers nearly 200 hours of on-demand content to partners annually. During sports’ hiatus at the outset of the COVID-19 pandemic in 2020, NASCAR’s ability to deliver content to international partners allowed them to fill hundreds of hours of programming time. The eNASCAR iRacing Pro Invitational Series, which set records for televised esports viewership, was shown in 160 countries and territories.


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

Source: NASCAR Integrated Marketing Communications

Photo Credit: Brian Lawdermilk/Getty Images

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