Dead On Tools Strikes Deal With Darlington Raceway For New Partnership

Dead On Tools Strikes Deal With Darlington Raceway For New Partnership

by April 30, 2021 0 comments

DARLINGTON, S.C. – Darlington Raceway welcomes Dead On Tools as an official partner with the track Too Tough To Tame. As part of the partnership, Dead On Tools is now the Official Tool Belt of Darlington Raceway. The brand will also have substantial signage at the Lady in Black this season at pit exit and front stretch, track walls and a Turn 2 track facing billboard.

“Darlington Raceway is the track Too Tough To Tame, so partnering with a brand like Dead On Tools known for making strong, innovative products is a great combination,” said Darlington President Kerry Tharp. “We look forward to welcoming Dead On Tools as part of the Darlington Raceway family for both NASCAR Cup Series race weekends this season.”

Dead On Tools is an entitlement partner at Martinsville Speedway for the Dead On Tools 250, which is the penultimate NASCAR Xfinity Series Playoff race, on Saturday, Oct. 30. Dead On Tools is also the Official Hand Tool & Tool Belt of Martinsville Speedway.

“We could not be more thrilled to partner with the track Too Tough To Tame,” said Brian Ranallo, Marketing Manager for Dead On Tools. “The atmosphere at Darlington Raceway is unmatched, and we are proud to be an official partner at a track that pairs perfectly with Dead On Tools.”

Dead On Tools was born on the jobsite. Fate struck when the original engineer created one of the lightest, most powerful hammers on the market. Instantly, the tool became an industry favorite on job sites throughout the country, and Dead On Tools became a household name. Soon after, additional hand tools started development like the Exhumer nail puller series and the ever-popular Annihilator wrecking bars.

Today, Dead On Tools still carries its namesake hand tools, but has focused intently on mastering professional tool belts and storage gear. Dead On Tools has taken the time to carefully craft the industry’s leading work and storage gear, while listening to the end user’s needs. Dead On Tools prides itself with producing products that aim to help each individual Live Life Out Loud. 

To learn more about Dead On Tools and its best-in-class products, visit

2021 NASCAR Season

The Official Throwback Weekend of NASCAR moves to a new dedicated spring weekend as The Lady in Black unites generations of race fans to celebrate on Mother’s Day as part of the new spring weekend of action-packed racing featuring all three premier series on May 7-9. Darlington will host the 200 NASCAR Camping World Truck Series Triple Truck Challenge race on Friday night, May 7 at 7:30 p.m., Steakhouse Elite 200 NASCAR Xfinity Series Dash 4 Cash race on Saturday, May 8 at 1:00 p.m. and Goodyear 400 NASCAR Cup Series race on Sunday, May 9 at 3:30 p.m.

The Tradition Continues as the famed Cook Out Southern 500® will launch the NASCAR Playoffs for the second consecutive year as part of a Labor Day weekend of racing on Sept. 4-5. The Xfinity Series will compete on Saturday, Sept. 4 at 3:30 p.m. The Cook Out Southern 500® NASCAR Cup Series Playoff race will once again compete at night on Sunday, Sept. 5 at 6:00 p.m.

NASCAR tickets are available for purchase via phone at 866-459-7223 or online at Fans can view the full 2021 NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series schedules and purchase tickets at

Stay connected to Darlington Raceway on FacebookInstagram and Twitter.

About Dead On Tools

Dead On Tools: A collision of serious tool using professionals and a lifestyle lived out loud. Dead On Tools sets the highest standard for precision tools and work gear products in the industry today, representing innovation and quality that was born from actual users in the trade. Dead On Tools is headquartered in the Midwest and distributes professional tools and work gear products throughout North America.

About Darlington Raceway

Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR and annually hosts two NASCAR Cup Series race weekends, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR’s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500®. For more information about Darlington Raceway, visit


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

Source: Darlington Raceway

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