The Digital Dash Is A Step In The Right Direction For The NASCAR Sprint Cup Series

The Digital Dash Is A Step In The Right Direction For The NASCAR Sprint Cup Series

by February 13, 2016 0 comments

DAYTONA BEACH, Fla. – Throughout the 2016 season, drivers in the NASCAR Sprint Cup Series will have a digital dash in their race cars.

The days of running a stock dashboard equipped with a cigarette lighter are long gone. Over the decades, the entire cockpit of NASCAR stock cars has evolved for safety and performance. With the start of Speedweeks at Daytona international Speedway, the new generation of dashboards is now here. All season long, NASCAR Sprint Cup Series drivers will compete with an innovative digital dash.

“When I first started late model racing the only thing I had in my race car was a tach, a water temperature gauge, and an oil-pressure gauge,” said driver of the No. 43 Smithfield Ford Fusion, Aric Almirola. “I think the digital dash is really cool. It’s making the inside of our race cars look a lot more like the street car, and I think it’s time. The analog gauges are a thing of the past and it’s right for our race cars to do the same.”

The digital dash has the capability of displaying 16 different pages worth of information that can be tailored to the driver and team’s needs. Although you can’t pick up SiriusXM NASCAR Radio, the dash resembles the screen you’d see when you crank up a new production car.

“In order to attract the next generation of race fans, we are going to have to make a step in the future and things like the digital dash is a great step towards that,” said crew chief of the No. 43 Smithfield Ford Fusion, Trent Owens.

The concept is certainly a move in the right direction, and it’s geared towards assisting the teams and reaching out the younger generations. After all, many of the up and coming drivers are already tuning their skills on simulators and are used to glancing at digital gauges.

Learn more about the digital dash by clicking this link —> Ford Performance’s YouTube Video


Photo Credit: Ford Performance

Hunter Thomas
Hunter Thomas is a journalist who grew up in Darlington, S.C. His first motorsports-based endeavor was working as the Public Relations Director at Dillon Motor Speedway in Dillon, S.C., and his journalism start came while he was freelancing at his hometown newspaper, the News & Press while in college.

Hunter has been working within the NASCAR industry since 2010, and throughout the years, he has done everything from PR/Marketing for drivers and teams in the NASCAR Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series, to working at Rockingham Speedway. As a journalist, Hunter has covered everything from regional short tracks to NASCAR, ARCA Racing Series, World of Outlaws, Red Bull Global Rallycross, NHRA and much more.

Follow Hunter Thomas on Twitter by following, @HunterThomas08

No Comments so far

Jump into a conversation

No Comments Yet!

You can be the one to start a conversation.

Leave a Comment