Kevin Harvick And Anheuser-Busch Unveil 2016 Busch Beer Chevrolets At Charlotte Motor Speedwayby Camille Jones October 8, 2015 0 comments
Photo Credit: Jared C. Tilton/Getty Images
CONCORD, N.C. – On Thursday morning at Charlotte Motor Speedway, Stewart-Haas Racing unveiled the No. 4 Busch Beer cars that will serve as the primary sponsor for 2014 NASCAR Sprint Cup Series champion, Kevin Harvick in 2016, throughout 12 races.
Currently sponsored by Budweiser, a fellow Anheuser-Busch brand, the company will be changing the sponsorship on the No. 4 car to “reconnect with these passionate fans that identify with our ‘Here’s to Earning It’ message on a daily basis,” said Chelsea Phillips, Director of Value Brands for Anheuser-Busch.
“Busch beer belongs in NASCAR,” Harvick said. “The entire Stewart-Haas Racing team and I can’t wait to have the Busch logo on the No. 4 car next season as we work toward another Sprint Cup championship.”
Anheuser-Busch, who owns both the Busch and Budweiser brands, first announced this switch in August, and today the team made it official by revealing next year’s No. 4 Chevrolet paint scheme, featuring the Busch colors.
“NASCAR provides the opportunity to further the brand marketing initiative of recognizing outdoor pursuits of our Busch drinkers and celebrate those hard-working individuals behind the scenes that help the No. 4 car perform week-in-and-week-out,” Phillips said.
Busch has a long history in the sport, formerly the entitlement sponsor of what is now the NASCAR XFINITY Series and was also a primary sponsor for Cale Yarborough, featured in the infamous fight between Yarborough and Bobby Allison after the 1979 Daytona 500.
Busch Beer was also the Official Beer of NASCAR from 1988-1997.
“Some of my fondest racing career memories to-date involve the Busch brand, including winning the 2001 and 2006 Busch Series championships,” Harvick said. “The brand is historic and I’m looking forward to building the Busch racing legacy with all that we’re able to accomplish in 2016.”
In celebration of reconnecting with NASCAR fans, Busch will be engaging with fans at the track with a fresh marketing approach, “through on-track, experiential, in-market and retail activations” and new TV spots before and during the NASCAR season.