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Kevin Harvick To Run Retro Budweiser Scheme At Darlington Raceway During Bojangles’ Southern 500

Kevin Harvick To Run Retro Budweiser Scheme At Darlington Raceway During Bojangles’ Southern 500

by May 6, 2015 0 comments

CHARLOTTE, N.C. – On Wednesday at the NASCAR Hall of Fame in Uptown Charlotte, Stewart-Haas Racing unveiled Kevin Harvick’s retro-schemed No. 4 Budweiser/Jimmy John’s Chevrolet SS that’ll run during the 66th running of the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 6.

This year’s edition of the Bojangles’ Southern 500 features many retro-themed aspects, ranging from a new track logo to the historical moments displayed on the tunnels entering the track and much more. Kevin Harivck is the defending race winner and NASCAR Sprint Cup Series champion, so it’s only fitting for the team to unveil such a unique scheme as The Tradition Returns.

“Today’s announcement just adds to the excitement as NASCAR returns to Darlington Raceway for the 66th running of the Bojangles’ Southern 500 on Labor Day weekend,” Darlington Raceway President, Chip Wile said. “With Kevin Harvick being our defending race winner and 2014 NASCAR Sprint Cup Series champion, running a special paint scheme really sends a strong message to the support we are receiving from the industry around the Tradition Returns platform.”

Harvick’s car will be gold-and-black that’ll feature a red No. 4 and the older-styled Anheuser-Busch logo. The car will resemble the first Budweiser can ever produced in the 1930’s.

“At Budweiser we are known for celebrating great times, and there have been a lot of great times through the years at Darlington Raceway – none more so than last year when Kevin took the Budweiser Chevy to victory lane in the Southern 500,” Corey Christanell, director of sports marketing, Anheuser-Busch said. “Being able to celebrate Darlington’s rich heritage is something we’re proud to do with Kevin, the No. 4 Budweiser team and everyone at Stewart-Haas Racing.”

Kevin Harvick who currently leads the NASCAR Sprint Cup Series point standings by 40 points over Martin Truex Jr. led 238 of the 374 laps of the 2014 edition of the Bojangles Southern 500. He went on to win three more races and the championship following his win in Darlington last year. So far this season, Harvick has posted two wins, along with seven top-five and nine top-10 finishes. The two races he won were back-to-back weekends, Las Vegas Motor Speedway and Phoenix International Raceway back in March.

“It’s great that Darlington is embracing its rich tradition with the Southern 500’s return to Labor Day weekend,” Harvick said. “Budweiser saw this as an excellent opportunity to celebrate its own history by racing the colors and design from the first can Budweiser ever made. It’s a sharp-looking car and the No. 4 team is ready to get back to Darlington’s victory lane.”

In a press release, Stewart-Haas Racing mentioned that the organization will unveil paint schemes for Danica Patrick, Kurt Busch and Tony Stewart as the Bojangles’ Southern 500 weekend draws nearer.

Photo Credit: Stewart-Haas Racing PR

Hunter Thomas
Hunter Thomas is a journalist who grew up in Darlington, S.C. His first motorsports-based endeavor was working as the Public Relations Director at Dillon Motor Speedway in Dillon, S.C., and his journalism start came while he was freelancing at his hometown newspaper, the News & Press while in college.

Hunter has been working within the NASCAR industry since 2010, and throughout the years, he has done everything from PR/Marketing for drivers and teams in the NASCAR Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series, to working at Rockingham Speedway. As a journalist, Hunter has covered everything from regional short tracks to NASCAR, ARCA Racing Series, World of Outlaws, Red Bull Global Rallycross, NHRA and much more.

Follow Hunter Thomas on Twitter by following, @HunterThomas08

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