K&N Filters Announces Title Sponsor Extension of Pro Seriesby Kyle Pokrefky March 20, 2015 0 comments
Photo credit: Todd Warshaw/NASCAR via Getty Images
FONTANA, Calif. — In an announcement made at Auto Club Speedway on Friday morning, K&N Filters will remain the title sponsor of NASCAR’s Pro Series’ West and East divisions through the 2021 racing season.
Serving as the title sponsor for the Pro Series since 2010, K&N has extended their deal with NASCAR for an additional five years.
Home to a wide variety of young drivers cutting their teeth on the regional circuit before jumping up to the national level, the Pro Series has established itself as the place to be for drivers seeking to ultimately make it to the Sprint Cup level.
“Any time that you can extend what is already a longterm relationship is a good signal that things are working in that relationship,” Jim Cassidy, NASCAR’s Senior Vice President of Racing Operations, said. “K&N has been a significant partner at a really significant time in the K&N Series. Our focus is really honed in on the development of drivers and building the brand of those drivers at an earlier point in their career. The K&N Pro Series offers that opportunity to do that.”
As K&N Engineering’s Chief Executive Officer, Tom McGann, puts it – the development of drivers in terms of their talent and their brand in the series is something that aligns perfectly with the core values of K&N Engineering.
McGann also stated that for his company, NASCAR’s Pro Series has served as an incredible investment that has paid dividends for the automotive part manufacturer.
“This is probably the best return on investment that we have in sports marketing, bar none,” McGann said. “For K&N, we truly race on Saturday and sell on Monday. The high performance company working in Riverside [Calif.] here and working with NASCAR has provided a lot of opportunities to co-market with some of our largest customers.
“One of our core values is the future of performance and the future of the sport and working with this series fits right with our core values putting a venue in place for the aspiring drivers [to] get their experience and get into XFINITY, Trucks, Sprint. This all aligns very well with our goals as a company and our vision as a company along with the vision of NASCAR.
“We couldn’t be happier to have a longterm deal again with this series and be able to bring more performance to more people in our marketplace.”
The second race of the K&N Pro Series East season will take place on April 4th at Greenville-Pickens Speedway while the Pro Series West’s season opener will take place at Kern County Raceway Park on March 28th.
Follow Kyle Pokrefky on Twitter at @KPokrefky