Dash 4 Cash Returning with New Sponsor and Scheduleby Kyle Pokrefky February 27, 2015 0 comments
Photo credit: Getty Images
The Dash 4 Cash program is set to return for the 2015 racing season with the new title sponsor for NASCAR’s second-tier series, XFINITY, serving as the sponsor for the competition.
Created in 2009 by then series sponsor Nationwide, the competition provided drivers the opportunity to compete for a million-dollar bonus payout across four races in midsummer.
This season, the competition will no longer be held across consecutive races.
A ‘Dash 4 Cash qualifier’ will be during May 23rd’s 300-mile race at Charlotte Motor Speedway that will set the grid for the first Dash 4 Cash race of the season.
The top-four finishers eligible for the XFINITY Series drivers championship of the race at Charlotte will compete for the first Dash 4 Cash prize at Dover International Speedway on May 5th, where the highest finishing eligible driver will pocket a cool $100,000.
The Dash 4 Cash round winner and the three highest-finishing drivers championship eligible drivers from Dover will then compete at the next round of the competition at Indianapolis Motor Speedway on July 25th.
This process will be repeated at races at Bristol Motor Speedway (August 21st) and Darlington Raceway (September 5th) – the final two races of the Dash 4 Cash.
If a driver wins the Dash 4 Cash bonuses at Dover, Indianapolis, and Bristol and goes on to win the race at Darlington, they will be awarded a $600,000 bonus, bringing their total Dash 4 Cash winnings to $1,000,000.
Matt Lederer, Comcast’s Senior Director of Sports Marketing, recognized how popular the Dash 4 Cash program was with drivers and fans in its past five years of existence and realized that bringing the program back with XFINITY sponsorship was worth the investment.
“We know how important the Dash 4 Cash program has been in the past to these NASCAR XFINITY Series drivers, as well as the fans,” Lederer said. “Everyone at Comcast is thrilled for the opportunity to help continue this tradition and be a part of the program this season.
“We hope Dash 4 Cash continues to enhance the excitement for the fans by bringing out the tenacity of these drivers as they put on a great show to get to victory lane.”
Jim Cassidy, NASCAR’s Senior Vice President of Racing Operations, fully endorsed XFINITY’s decision to bring back the four-race competition, citing that the program has provided exciting racing action for both competitors and fans alike.
“We’re excited that XFINITY has brought the ‘Dash 4 Cash’ program back and the reason is clear – the format has generated incredible intensity, making it popular for both competitors and fans,” Cassidy said. “Since its inception, ‘Dash 4 Cash’ has brought increased notoriety to the drivers, teams and participating tracks in the NASCAR XFINITY Series.”
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