Bojangles’ Extends Southern 500 Entitlement Through 2019

Bojangles’ Extends Southern 500 Entitlement Through 2019

by September 5, 2014 0 comments

Photo Credit: Harrelson Photography for Darlington Raceway

RICHMOND, Va. – At Richmond International Raceway on Friday afternoon, Darlington Raceway announced a five-year contract extension with entitlement partner, Bojangles’ Famous Chicken ‘n Biscuits.

Bojangles’ kicked off its partnership with the 2012 Southern 500, and now, the partnership will continue through the 2019 edition of the historic event. The announcement comes just a little over a week after the Lady In Black announced that the Bojangles’ Southern 500 would return to the traditional Labor Day weekend in 2015.

“This extension says a great deal about the strong year-round partnership Darlington Raceway and Bojangles’ have enjoyed since 2012,” said Darlington Raceway President, Chip Wile. “Both Darlington Raceway and Bojangles’ continue to see tremendous value through this partnership. We are honored to extend our working relationship with them through the 2019 season.”

Since the 2012 Bojangles’ Southern 500, the company has also partnered with Darlington Raceway to bring even more events to the track Too Tough To Tame and to reach out to the local surrounding communities.

The inaugural Speed and Feed BBQ Cook-off and Car Show that Bojangles’ is a partner of, was held back in November and boasted a large number of cookers and fans. Coming up September 26-27, Darlington Raceway will host the second running of the Darlington Marathon. Bojangles’ is the official sponsor of the event. The food chain also donates items to the raceway’s local food drives, as well.

The raceway gives back to Bojnagles’ too, by supporting their Bojangles’ Golf Outing benefiting the Muscular Dystrophy Association (MDA).

To purchase tickets to the 2015 Bojangles’ Southern 500, call 866-459-7223 or visit,

Hunter Thomas
Hunter Thomas is a journalist who grew up in Darlington, S.C. His first motorsports-based endeavor was working as the Public Relations Director at Dillon Motor Speedway in Dillon, S.C., and his journalism start came while he was freelancing at his hometown newspaper, the News & Press while in college.

Hunter has been working within the NASCAR industry since 2010, and throughout the years, he has done everything from PR/Marketing for drivers and teams in the NASCAR Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series, to working at Rockingham Speedway. As a journalist, Hunter has covered everything from regional short tracks to NASCAR, ARCA Racing Series, World of Outlaws, Red Bull Global Rallycross, NHRA and much more.

Follow Hunter Thomas on Twitter by following, @HunterThomas08

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